TAG: #packaging

Why talk about personalized gift boxes for branding in a world that is increasingly digital? First of all, it must be said that brandinghas long been the main goal of most companies, and this for excellent reasons which we will discuss shortly.

The increase of the brand imageis part of the so-called

Despite the literal meaning of the term packagingis box, the commercial meaning of the term has taken on nuances that go far beyond the simple mechanical packaging of a product.

A time ago, when packing a good, the only things to which it was necessary to pay attention were the comfort and functionality of the packaging, but today it is no