Hot Stamping
Hot stamping is a printing technique that is based on two basic concepts: heat and pressure.
How does it work?
A metal plate with an engraving of the logo to be printed is fixed to a heated press. The combined effect of the temperature and the pressure applied by the press allows the shape of the logo to be transferred to the target surface.
Some examples of application on promotional items
Hot stamping is applied to leather or imitation leather products. This technique also allows the application of a metallic color, silver or gold, in the mold, giving color and personality to the logo.
Pros and Cons of Hot Stamping
Pros
- A finish of this type ennobles the product and attracts the attention of the consumer;
- It is durable.
Cons
- It is more expensive than other printing techniques;
- Suitable for logos that are not too detailed;
- Its use is limited to a few materials.
